Does your mobile friendly website meet Google’s strict standards?
Google, the undisputed King of search engines and probably the world’s most influential technology company today, has always played around and tinkered with what they consider to be acceptable web standards – flexing their muscles left and right and causing web developers and designers around the world to adjust to their demands or risk losing a lot of influence in the search engine rankings.
Well, for the most part, designers and developers – not to mention smart and savvy marketers – have just kind of been rolling with the punches. The most recent mobile friendly Google update, however, has people more than a little bit frustrated, simply because it changes the entire landscape of mobile websites forever and puts forth some pretty strict standards to adhere to.
Here are some bits and pieces of information you need to focus on to make sure that your mobile friendly website meets Google’s strict standards and that you aren’t going to lose any of the hard work you put in to improve your search engine rankings in the past.
Abandon Flash ASAP!
Web designers and developers have always had a very much love/hate relationship with Flash (okay, mostly it’s been hate), but now all of the modern web browsers out there are dropping support for this ancient and disruptive web technology – and Google expects you to do the exact same thing when it comes to your mobile website.
Be smart about mobile redirection
Google has always made numerous changes to their web standards based off of staying a couple of steps ahead of less than ethical marketers and advertisers that want to game the system to gain an unfair advantage, and most are expecting this major update to address these issues as much as possible.
This is why you need to be smart about how you go about mobile link redirection, how you treat back links and anchor links to your website, and how you really set up the navigation of your site and your content elements so that you don’t look scammy or spammy.
Really trying to focus on these core elements and you shouldn’t have much to worry about when it comes to Google leaving your mobile websites alone.