Do You Need Website Content Before Starting Your Website Design?
When you first delve into the world of running your own website, the waters can be kind of murky. There is so much involved that it can become incredibly confusing. You will have dozens of questions, and while it would be impossible to answer all of them today, we will begin easing the burden of website creation by answering one very important question: Do you need content before starting your website design?
The answer to this question is yes. Why?
First and foremost, your website content is your most important asset. This is what will bring organic views to your site, because this is what search engines like Google and Bing use to rank your website in results.
It all boils down to the term ‘SEO.’ SEO is a widely used acronym for ‘Search Engine Optimization.’ Professional content writers and marketing specialists utilize this tool in order to create higher rankings from carefully researched keywords that best describe your business or services. A brief explanation on exactly HOW keywords help rank your site is that, when the appropriate amount of a given keyword (for example, ‘website design’) is used on a given page in your website, that is calculated with the amount of views the website has gotten in order to give you your search engine ranking. It isn’t quite as simple as that, but it should give you the basic idea.
Another reason website content is so important – and the real reason it must be created prior to starting your website design – is that your website content will be a foundation in building your voice and company brand. As the number one way customers will remember you, your voice is vital. Ask yourself these questions:
Are you trying to build a personal, slightly informal tone of voice that will make customers feel as though you’re their friend? Or are you trying to build an incredibly formal, intelligent sounding repertoire that will have customers believing you are the expert in your chosen field? Or are you even trying to play the middle ground with some expertly written but just a tad informal?
What are the core values you want customers to associate with your company? Friendliness, helpfulness, expert services, the “company next door,” or elegance?
The answers to these questions come when you begin forming website content, and highly influences how you will design your website. The two must work together to form a big picture representative of your company and it’s values.